The EqualGround project revolves around the Voice Against Silence campaign, which aims to eliminate workplace sexual harassment using an immersive branded experience. This concept incorporates interactive posters, social media outreach, and a live seminar with famous speakers, all funded by partnerships such as Full Stop Australia. The campaign's sophisticated branding, which uses a blue-toned palette, assures congruence with business audiences while conveying forceful messages. EqualGround demonstrates my ability to design unified, compelling campaigns that educate, encourage action, and promote significant change in workplace culture.